When your best clients drive your practice,
attracting more of them is easy
Learn to get referrals the natural way
and revolutionize your business
Most of what you have heard about getting referrals
is incomplete, outdated, or wrong
Advisors don’t get referrals because they
have no formal plan to attract them
Steve Wershing is the best marketing mind in
financial planning. - Bob Veres (Publisher, Inside Information)
Introductions following our last client advisory board meeting represent almost $30 million in new assets.

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10 Office Parkway

Suite 300

Pittsford, NY  14534

585-381-2662

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Monday
Nov202017

Why video marketing will make you more successful than ever in 2018.

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Friday
Nov172017

The Power of “What We Do Isn’t for Everybody” – Gail Graham on the Becoming Referable Podcast

Gail Graham brings a powerful approach to marketing and brand strategy that may just be the wakeup call many firms are looking for.

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Thursday
Nov092017

How Tuesday’s Democratic electoral sweep can mean more clients and referrals  

What to get people talking about you? Say something timely and relevant.

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Thursday
Nov022017

Kathleen Burns Kingsbury on Breaking Money Silence

Discussing the emotional aspects of money is something almost no one wants to do.

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Thursday
Oct262017

Why how you answer “How’s it going?” affects referrals

Referral marketing is all about communicating the right message consistently, even to the simplest of questions.

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Thursday
Oct192017

Mark Tibergien on Brand, Culture and Referability

Mark Tibergien tells us why creating a culture based on clearly defined values is one of the most important responsibilities of a firm’s principal.

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Thursday
Oct122017

Experts get more referrals than specialists

Having something unique to offer makes you a specialist. But experts get sought out by prospects and COIs.

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Thursday
Oct052017

The Psychology of Referrals - Dan Allison on the Becoming Referable podcast

Dan Allison shares specific ways to talk to clients that will get them to refer without asking for lists of names.

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Thursday
Sep282017

New Study Released: The Elements Of Referability

What’s the one thing you can do to attract more referrals? It’s a trick question. A new study released by SEI explains.

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Friday
Sep222017

SEI's new Elements of Referability research paper - John Anderson on the Becoming Referable podcast

SEI has just published a new research paper based on a study I did with Julie Littlechild, The Elements of Referability.John Anderson joins Julie and me to discuss it.

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10 Office Parkway Suite 300.
Pittsford, NY 14534 | 585-381-2662

© 2013-forever, Stephen Wershing.
All rights reserved.

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10 Office Parkway Suite 300. Pittsford, NY 14534 | 585-381-2662

Home | Contact Us | Login | © 2013-forever, Stephen Wershing. All rights reserved.